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The Role of a Listing Agent in Your Lakeland Fl Home For Sale

September 19th, 2013 14:16



The Role of a Listing Agent in Your Lakeland Fl Home For SaleLakeland  Fl real estate brokerHaving a network of real estate agents is essential for sellers to find buyers.Do you remember when you bought your Lakeland Fl home? You probably hired a Lakeland Fl agent to help you find your dream home, make an offer, and close the deal until you finally moved into your home.If you are currently in a situation where you need to put your Lakeland Fl home up for sale, you will need the services of aLakeland FL Real Estate agent again. Most sellers, especially the first-timers, think that the agent they need to sell their home will be the same as the agent they used to help them buy one.Although real estate agents can work with both buyers and sellers, most agents specialize in on one more than the other. When you bought your home in Lakeland, you probably worked with a  “buyer’s agent” or a “selling agent,” which is an agent who works mostly with buyers. The main image of real estate agents to most people is that of a buyer’s agent or “selling agent.”As a result of this general image, most homeowners tend to expect their “listing agent” to do the same things that a “buyer’s agent” does, which is to find a buyer for their Lakeland Fl home for saleand do the typical things like putting up a “for sale” sign, placing ads on the MLS and local newspapers and holding open houses.All of these are actually part of just the “surface marketing.” The most important job of a listing agent happens behind the scenes. After the “for sale” sign is put up and the home is placed in the MLS and print ads, the listing agent’s primary concern is to market your Lakeland Fl home to other agents, and not look for direct buyers. Through this, the listing agent creates interest in your home with a wide number of professionals which, in turn, brings in more potential buyers to your home.To do this, a listing agent uses a wide variety of sales techniques to create interest in their listing. The most commonly used technique to market their listing to other agents is through their website. A good listing agent will utilize the latest technology to market their listing to as vast an audience as they can. This technique is one of the most important factors in successfully selling a home as it also lists the home in the Lakeland Fl MLS service.So if you are planning to sell your Lakeland Fl home, it would be a good idea to hire a good listing agent who has enough knowledge and experience in getting your home as much attention andexposure to as wide network of agents and buyers as they possibly can.

Authored by Petra Norris



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